![]() ![]() Newton's realist view is sometimes referred to as Newtonian time.Ĭontrary to Newton's assertions, Leibniz believed that time only makes sense in the presence of objects with which it can interact. ![]() Relative time on the other hand, is what humans actually perceive and is a measurement of "duration" through the motion of objects, such as the sun and the moon. He argued that absolute time exists and flows without any regard to external factors, and called this "duration." According to Newton, absolute time can only be understood mathematically, since it is imperceptible. In Newton's Philosophiæ Naturalis Principia Mathematica, Newton tackled the concepts of space and time as absolutes. Aristotle's view is solely one amongst many in the discussion of time, the most controversial of which began with Sir Isaac Newton, and Gottfried Leibniz. Interestingly, he was also one of the first people, if not the first person, to frame the idea that time existing of two different kinds of non-existence makes time existing at all, questionable. He also believed that time was infinite and continuous, and that the universe always did, and always will exist. One of the earlier views was presented by the ancient Greek philosopher Aristotle (384-322 BC), who defined time as "a number of movement in respect of the before and after." Essentially, Aristotle's view of time defined it as a measurement of change requiring the existence of some kind of motion or change. There exist various concepts of time that have been postulated by different philosophers and scientists over an extensive period of human history. ![]() Oct., Dec.-31 daysįeb.-28 days for a common year and 29 days for a leap yearĢ4 hours or 1,440 minutes or 86,400 seconds The following table shows some common units of time. However, due to how time is defined, there exist differences in how calculations must be computed when compared to decimal numbers. ![]() As it happens, our creative director, who also happens to be my son, is in a class of his own in this area – our portfolio speaks for itself.Ĭontact me or Mike for any of your corporate video needs and note that we can usually deliver a completed video within four to six weeks after shooting.Like other numbers, time can be added or subtracted. It takes an experienced creative director to pull all these strings together into a perfect fit. You can’t attain this with just your smart phone. So how do you manage to get your message across, and capture (and keep) your viewers’ attention in less than two minutes? Beyond just capturing the message the trick then becomes how to edit one or more 20- to 30-minute interviews plus B-roll images into a compact and punchy 60- to 90-second video that includes intro and outro messages as well as graphics and royalty free music. The cyber world has compelled all of us to shorten and tighten up our video messages. People don’t think about video length until they notice that it’s too long. Most people click on a video because of an interesting thumbnail, a catchy title, or because it came up high in search results. Now with videos getting shorter your audience needs be able to quickly grasp your message. We have even gotten requests for “stinger” videos of 10 to 15 seconds long. In the last three years we’ve seen the sweet spot for all corporate videos drop to anywhere from 60 seconds to 90 seconds. Ten years ago, for instance, we were producing corporate videos that were under three minutes long and five years ago we saw them drop further, to under two minutes. Over time we have seen the duration of both live action videos and 2D animated videos get shorter and shorter. But times have changed, attention spans have gotten shorter, the Internet has gone mobile and shorter is better. When Groovy was starting out 15 years ago, a corporate video could run from 3 ½ to 4 ½ minutes. Today I thought I would talk a little bit about the evolution of the video industry, specifically the duration of corporate videos. Hello everyone, it’s John again, producer here at Groovy Concepts. T-Minus Two Minutes and Counting Video Production Oakville – The Captain’s Blog T-Minus Two Minutes and Counting ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |